An eCommerce website has a close resemblance with offline shopping stores. An appealing window display invites customers in & well-organized items. That’s what encourages them to buy and browse more. Imagine visiting a cluttered and disorganized store. Wouldn’t you get discouraged walking in and buying? Yes, and that’s somewhat similar to website development. On that note, this post elucidates the important aspects to look for when choosing website development services.
#1 Ask for a Functional Theme and Right Platform
What’s the foundation of an online business? It’s the platform. While considering eCommerce web development, select a proven platform. Don’t worry as long as an ecommerce development agency is by your side. Consult the team and choose the right platform from Magento, BigCommerce, Shopify, or even others. Ensure that it can handle the volume that you anticipate for future business goals.
Are you planning on selling to multinational users? If yes, you may need to use multiple currencies. In short, building omnichannel and multi-channel empires needs a robust platform. For further information, you need to check out the resource on the most effective marketing tools. As soon as you consult your company about the platform, it’s time to know which theme is great. It must be:
- Visually appealing
- Must load quickly
- Should be customizable to the brand
- Responsive
#2 A Responsive Website Design
Having each website page mobile-optimized is a no-brainer. However, there are multiple merchants trying to odd themes & websites that display accurately on the desktop. But did you know you are missing out on almost 50% of the customers if your website is not mobile responsive? Yes, you have read that right. Mobile users require the ability to browse, search, and purchase right from their phones & other devices without any hassle.
#3 Website & SEO Performance
One truth you need to know is that page rank is a critical aspect of traffic. So, using proper eCommerce SEO & search marketing is an effective practice. By doing so, you can receive a high rank & shoppers will be able to find you.
Remember, CTR drops now and then. So, performing this method is effective. While searching for website development services, ask for accurate SEO performance. So, the bottom line is that the speedier the loading of pages, the better the user experience.
#4 Security Solutions for Data Safety & Trust
Trust between merchant and customer will take time to build. An immediate improvement that can build trust is to have each page encrypted via HTTPS protocol. Remember, customers always want the website to keep their private data secure and safe. As an ecommerce business, your responsibility is to keep their payment information & transaction details secure.
Suppose you accept credit cards. In such cases, the site must be Payment Card Industry compliant. Add more security by keeping the vital data of the credit card away from anyone else’s reach on the website. What if the system gets hacked? Then, you will become liable if you store them on your site.
#5 Embed Quality Pictures & Videos on the Product Page
Admit or disagree with it – 5 seconds are enough for customers to invest in your website. So, just get straight to the point. For this reason, you need to grab attention & keep them on your page until you start explaining them in more in-depth.
On that note, photos are an ideal solution to grab customer attention. Having one or two photos above the fold on each page is your key to success. So, when deciding on selecting an ecommerce development agency, look for these above services.