There is nothing new in this statement that ‘blogs are good for any business’, but some businesses face a hard time in boosting readership for their blogs.
Insurance companies can also reap the advantages of blogging to drive more readers, generate leads and sell more plans. But the question is that, is it possible to start an insurance blog that tempts the target audience to read on?
Of course, it is possible but it may take time, effort, and a bit more hard work to make your insurance blog posts as interesting to your customers as possible. It is easy for many to get frustrated with blogging and give up but when you understand the benefits of a blog as a great lead-generation tool, you get more power and passion to create a successful insurance blog.
Here are some proven tips for creating a successful insurance blog with a massive readership.
Define your Blogging Goals
There are several good reasons to start an insurance blog and you should define goals for your agency to get started effectively. Common reasons for starting a business blog are:
- Boosting website’s SO
- Attracting new visitors to your insurance agency
- Providing useful knowledge and information about your agency and industry
- Becoming an industry leader
Deciding what you want to accomplish with an insurance blog is the very first step toward creating a successful blog that will deliver results. This will help you in deciding different things like topic selection, format, tone, target audience, etc. For example, if you want to start an insurance blog to increase awareness about funeral insurance and how it can benefit aged individuals, you should be using an informative tone to deliver highly informative and useful content to help customers in decision-making.
Identify your Target Audience
Trying to please everyone, end up pleasing no one. This is the reason, you should identify your target audience to reach your blogging goals. When trying to build readership for your insurance blog, you should target people who are learning about insurance or trying to find and purchase suitable insurance plans as per their needs. Identifying a target audience also helps in choosing the right topics to write and engaging your audience effectively.
Create and Deliver Meaningful Content
Once you have identified the target audience, you should learn about what their needs are and what they expect from you. After that choose relevant topics and write quality, informative and meaningful content to keep your insurance blog updated regularly. Your content must be fresh and deliver great value to the readers by solving problems or issues they are facing to make insurance buying decisions.
Search and Incorporate the Right Keywords in your Blog Posts
When it comes to improving SEO of your insurance agency website, keywords are a key element. Finding the right keywords and incorporating them in your content helps you drive more traffic. Keywords are the words of phrases your target audience might be using to find answers to their queries or questions. Keyword research is the best way to find relevant and best-performing keywords in your niche. Once you have a list of popular keywords with lots of traffic potential, incorporate them in your content to increase the visibility of your insurance blog in search engines.
Keep Sharing your Blog Posts
People cannot find and read your blog if they are unable to find it. This is the reason, you should be sharing your blog link across different digital platforms to get it in front of your audience. Fortunately, in this digital world, lots of innovative blog-sharing platforms like Disqus and Facebook are available. These social sites make blog sharing a lot easier to help you reach your target audience. To do this in a professional manner, you should be using your official social media profiles to share blog post links with your audience.
Guest blogging is another great way to get your blog in front of a massive target audience. Just find relevant and high-authority blogs in your niche and write high-quality and informative content for those blogs. Publishing relevant and high-quality guest posts with your blog link can drive more traffic to your blog that you can easily convert into your leads and customers.