Simon Porte Jacquemus, who spent the weekend hanging out with pal Dua Lipa, has hit the week working by teasing his upcoming collaboration with Nike on Instagram on Monday.
“For this collaboration with Nike, I wished to create a group that reinterprets athletic ladies’s sportswear in a minimal manner. I’ve at all times been impressed by classic ACG items and Nike campaigns from the Nineties,” the French designer stated in a press release.
Porte Jacquemus stated he imagined “a world the place out of doors pursuits and court docket sports activities co-mingle inside a brand new, built-in aesthetic” for this collaboration, which spans attire and footwear together with “quite a lot of hallmark Nike designs with unisex footwear and equipment.” The gadgets will drop on his model’s e-commerce on June 28 and shall be rolled out globally throughout Nike’s retail community all through the summer season.
Having this imagery in thoughts, we designed ladies’s athleticwear with sensuous particulars and impartial colours, together with my very own interpretation of the Humara — my favourite Nike shoe. It was essential for the gathering to be accessible, for all our bodies, and to be a pure mix of Jacquemus type and Nike efficiency,” he continued.
No additional particulars on the designs have been revealed however Jarrett Reynolds, vp of catalyst attire design at Nike, said the collaboration had concerned “[drawing] from classic ACG inspiration, the interweaving of Nike Dri-Match cloth, and [considering] footwear just like the Humara, to create a nexus of sport and elegance that would solely be executed via the shared lens of Nike x Jacquemus.”
The Nike x Jacquemus assortment, described as redefining summer season ready-to-wear as “comfy anyplace, anytime,” comes as Whitney Malkiel, vp and common supervisor of Nike International Girls’s, informed WWD in an interview on the model’s fiftieth anniversary that it might proceed to experiment with collaborations as shoppers proceed to search for consolation and flexibility within the post-pandemic world.
“Girls are nonetheless loving the thought of consolation and flexibility. What we’re seeing them do is begin to combine it up with one thing extra tailor-made and structured as they head again into the world and again to work. We’re excited to play into that as we transfer ahead,” she stated.