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US teenagers have left Fb in droves over the previous seven years, preferring to spend time at video-sharing venues YouTube and TikTok, in keeping with a Pew Analysis Middle survey information out Wednesday. TikTok has “emerged as a prime social media platform for US teenagers” whereas Google-run YouTube “stands out as the commonest platform utilized by teenagers,” the report’s authors wrote.
Pew’s information comes as Fb-owner Meta is in a battle with TikTok for social media primacy, attempting to maintain the utmost variety of customers as a part of its multi-billion-dollar ad-driven enterprise.
The report mentioned some 95 % of the kids surveyed mentioned they use YouTube, in contrast with 67 % saying they’re TikTok customers.
Simply 32 % of teenagers surveyed mentioned they go online to Fb — an enormous drop from the 71 % who reported being customers throughout an identical survey some seven years in the past.
As soon as the place to be on-line, Fb is now seen as a venue for older of us with younger drawn to social networks the place individuals categorical themselves with footage and video snippets.
About 62 % of the kids mentioned they use Instagram, owned by Fb-parent Meta, whereas 59 % mentioned they used Snapchat, researchers acknowledged.
“1 / 4 of teenagers who use Snapchat or TikTok say they use these apps nearly consistently, and a fifth of youngster YouTube customers say the identical,” the report mentioned.
In a bit of excellent information for Meta’s enterprise, its photograph and video sharing service Instagram was extra standard with US teenagers than it was within the 2014-2015 survey.
In the meantime, lower than 1 / 4 of the kids surveyed mentioned they ever use Twitter, the report mentioned.
The examine additionally confirmed what informal observers might have suspected, 95 % of US teenagers say they’ve smartphones, whereas almost as a lot of them have desktop or laptop computer computer systems.
And the share of teenagers who say they’re on-line nearly consistently has almost doubled to 46 % when in comparison with survey outcomes from seven years in the past, researchers famous.
The report was based mostly on a survey of 1,316 US teenagers, ranging in age from 13 years outdated to 17 years outdated, performed from mid-April to early Could of this yr, in keeping with Pew.
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