Wealthfront vs. E*TRADE Core Portfolios: Which Should You Choose?

Mar 16, 2022
Wealthfront vs. E*TRADE Core Portfolios: Which Should You Choose?

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We have now a pioneer in digital funding administration in Wealthfront going in opposition to a pioneering on-line brokerage in E*TRADE. E*TRADE was one of many first on-line brokerages and rose to prominence within the Nineteen Nineties however solely entered the digital funding advisory house in 2016. Wealthfront launched as a digital funding advisor initially and has been within the house since its starting in 2008. E*TRADE Core Portfolios has taken a less complicated and easy method that permits prospects to self-guide by a fundamental aim and danger profiling part to create a self-running portfolio that can robotically rebalance, permit for adjustments, and spend money on socially acutely aware funds. Wealthfront, which received our award for finest robo-advisor, can be a self-directed and automatic program, however its Path software program is designed to electronically present a full funding advisor kind of expertise that features the flexibility to see a way more full monetary image by account aggregation. We are going to take a deeper take a look at these contrasting types to see which is a greater match for you.

On Wednesday, January 26, 2022, Wealthfront introduced that it has agreed to be acquired by one of many premier manufacturers in wealth administration, UBS, in a transaction valued at $1.4 billion. In a weblog submit on the corporate’s web site, David Fortunato, Wealthfront’s chief government officer, stated, “You will notice no change to your expertise and may look ahead to benefiting from UBS’s breadth of merchandise, companies, and mental capital. Relaxation assured that nothing will change together with your account or the price of our service. We are going to proceed delivering nice merchandise and options to you, now at a a lot sooner tempo. And also you’ll get entry to much more analysis and insights that may empower you as an investor.”

  • Account Minimal: $500
  • Charges: 0.25% for many accounts, no buying and selling fee or charges for withdrawals, minimums, or transfers.
  • Makes use of refined questionnaires to carefully replicate a full monetary advisor expertise.
  • Has superior aim setting and monitoring instruments.
  • Makes use of a totally integrative method that features aggregation of accounts and built-in checking.  
  • Offers entry to cryptocurrencies in addition to core, socially accountable, and good beta choices, along with tax-loss harvesting and customizable portfolios (for accounts over $100,000). 
  • Account Minimal: $500
  • Charge: 0.30%
  • Very simple to arrange and fund an account, and the questionnaire and portfolio choice, and funding course of could be performed rapidly.
  • Aim planning and monitoring is weak, with restricted potential to plan for a number of objectives or monetary milestones.
  • Each on-line and cell choices are effectively designed and supply the identical expertise and performance on both platform.
  • Missing options comparable to account aggregation, tax-lot planning, and cryptocurrencies.

Account Setup

Account setup at each E*TRADE Core Portfolios and Wealthfront is simple and easy to do, with each brokers requiring a minimal funding of $500 to fund a digitally managed portfolio. E*TRADE Core Portfolios permits anybody to run a number of eventualities and think about potential portfolios with none kind of registration. Furthermore, funding advisors can be found throughout the day to help prospects with establishing an account, though the main focus of this help is getting up and working as a substitute of true funding recommendation. E*TRADE’s deal with ease of use permits traders to run by the questionnaire and portfolio choice course of in a short time—current E*TRADE prospects might have a Core Portfolios account created in minutes with a switch from an current account. 

The account setup and portfolio creation course of at Wealthfront is simply as simple, however requires the institution of an account by getting into a reputation, e-mail, and telephone quantity. You don’t must fund an account to be able to set one up. As soon as an account has been established, you undergo a preliminary questionnaire that gathers data comparable to your total portfolio aim and normal questions on age, earnings, internet value, and danger tolerance. This preliminary questionnaire, together with the selecting between traditional, socially accountable, or direct indexing (obtainable for accounts with $100,000 or extra) results in your portfolio suggestion. The portfolio might be funded as soon as the account is linked to a checking account and the account stability reaches $500 or extra. As soon as a checking account has been linked to the Wealthfront account the consumer beneficial properties entry to Path, a complete digital monetary planning device. 

With Wealthfront, the method is definitely extra concerned, however not overly so, because it’s nonetheless account setup, portfolio choice, and account funding. The repay for the longer course of at Wealthfront is entry to Path, which works far past E*TRADE’s Core Portfolio providing however is addressed later in our matchup. There’s additionally extra be just right for you if you happen to resolve to sync a number of accounts with Wealthfront to maximise the Path monetary planning software program.

General, we give E*TRADE an edge in account setup, primarily since you don’t have to enroll and open an account to take the profile questionnaires and see potential portfolios.

Aim Planning

Aim planning instruments on E*TRADE’s Core Portfolios are missing, seemingly as a result of they’ve made a acutely aware determination to have a streamlined digital funding administration platform. As such, Core Portfolios solely has a handful of drop down questions and there’s no potential to customise for particular person traders. As well as, Core Portfolios accounts can solely be arrange for one aim and the questionnaire’s longest time horizon is simply 11 years.

Wealthfront, in distinction, received our class for finest aim planning within the digital funding advisory house as a result of they supply a possibility to mixture accounts so you may see a full image of your wealth, funds, and objectives. Additional, Wealthfront’s automated monetary advisor program, Path, is a complicated device that replicates a human monetary advisor, asking you a number of questions on varied life objectives. Path is supplied to reply greater than 10,000 questions, comparable to how a lot you may spend on a home in a specific metropolis, how early you may retire, and different potential objectives comparable to paying for a kid’s training or a marriage. Path then helps monitor the progress of the objectives with charts and graphs to indicate the price of total objectives. This abstract data adjustments because the related variables change, and Path additionally has the flexibility to venture the influence of inflation, projected earnings adjustments, and market efficiency could have. This enables Path to construct a monetary plan that outlines required financial savings to fulfill all of your monetary objectives. 

On the subject of aim planning, Wealthfront provides rather more than E*TRADE’s Core Portfolios. 

Account Companies

E*TRADE Core Portfolios permits prospects to arrange automated recurring deposits with an quantity that’s simple to extend or lower. Whereas margin isn’t obtainable, borrowing in opposition to the portfolio is supported at charges ranging between 1.87% for accounts with greater than $10 million to 4.912% for accounts with lower than $65,000. Furthermore, particular person holdings from different E*TRADE accounts can’t be included in Core Portfolio accounts. E*TRADE costs termination charges of $75 for full withdrawal and $25 for partial withdrawals (the price for partial transfers is waived for accounts with greater than $5,000 in property); these charges don’t apply when transferring funds to different E*TRADE accounts. 

Wealthfront additionally permits for automated deposits and borrowing as much as 30% of the portfolio’s worth at extra aggressive rates of interest ranging between 2.4% and three.65%. Wealthfront doesn’t cost charges for transfers and permits portfolio property to be transferred to a separate money administration account. For accounts with $100,000 or extra, particular person securities and ETFs could be integrated into the automated portfolio. 

General, Wealthfront will get the slight edge with account companies as a result of they don’t cost termination charges, and their lending charges are decrease for accounts with lower than $500,000.

Money Administration

Whereas E*TRADE Core Portfolios provides checking account and bank card companies, these are dealt with exterior of the robo account so transfers from the Core Portfolio could be required. Money within the Core Portfolios account, usually allotted as 1% of the portfolio, might be swept right into a cash market account at present paying 0.05% curiosity, till there’s a portfolio rebalancing.

Money companies are additionally supported at Wealthfront, though they don’t supply a bank card. Wealthfront’s money administration provides verify writing, a debit card, cell primarily based deposits, and invoice funds, and is simple to maneuver cash into out of your funding account. The money administration account at present pays 0.10% curiosity.

General, we give Wealthfront a slight edge over Core Portfolios for money administration due to the upper rate of interest. 

Portfolio Building

Wealthfront has an edge over E*TRADE as a result of they provide extra funding automobiles together with actual property funding trusts (REITs) and cryptocurrency funds, in addition to flexibility for patrons to customise their portfolio.

Obtainable Property
  E*TRADE Core Portfolios Wealthfront
Particular person Shares No Sure (for accounts $100K and over)
Mutual Funds No No
Fastened Earnings Sure, however restricted to municipal bond ETFs for tax effectivity  Sure (by way of ETFs)
REITs No Sure
Socially Accountable or ESG Choices Sure Sure
ETFs Sure Sure
Non-Proprietary ETFs Sure Sure
Foreign exchange  No No
Crypto No Sure (by way of cryptocurrency funds, and never particular person cash)

Account Varieties:

Each E*TRADE’s Core Portfolios and Wealthfront supply generally used accounts, however solely Wealthfront provides belief and 529 plan accounts underneath their digital funding advisory. 

Wealthfront account varieties:

E*TRADE Core Portfolios account varieties:

  • Particular person taxable accounts
  • Joint taxable accounts
  • Custodial accounts
  • Conventional IRA accounts
  • Roth IRA accounts
  • SEP IRA accounts
  • Rollover IRA

Wealthfront has the sting on this class as a result of it provides digitally managed accounts for trusts and 529 plans.

Portfolio Customization

E*TRADE Core Portfolios doesn’t supply customization of portfolios past the flexibility to decide on between core, socially accountable, and good beta ETFs. Wealthfront additionally has these options, however good beta portfolios require a $500,000 stability. Wealthfront permits prospects with account balances of not less than $100,000 to customise their portfolio by including or eradicating particular person equities and ETFs within the portfolio. Being able so as to add a inventory or two to the funding portfolio is useful, however Wealthfront discourages making adjustments to its portfolio fashions. In a extra common sense, traders contemplating digital funding administration need to have the corporate handle the chosen portfolio, so important customization defeats that goal. 

Whereas each Core Portfolios and Wealthfront supply core and socially accountable funding choices, E*TRADE supplies good beta accounts for all their Core Portfolios prospects and Wealthfront has a $500,000 minimal account measurement for good beta. Nonetheless, we nonetheless give Wealthfront an edge within the portfolio customization class as a result of they do present portfolio customization, whereas E*TRADE doesn’t help customization in Core Portfolio accounts.

Portfolio Administration

Each Wealthfront and E*TRADE Core Portfolios observe trendy portfolio idea of their portfolio building. At Core Portfolios, rebalancing is an automatic course of carried out if the portfolio allocations drift by 10%, or semi-annually. Rebalancing at Wealthfront is carried out when deposits or withdrawals are made, or if the asset allocation deviates considerably from its goal. Wealthfront additionally seems for tax-loss harvesting alternatives because it rebalances your portfolio, giving it one other bump up on Core Portfolios’ method. 

One other distinction between these digital funding advisors is that E*TRADE Core Portfolio accounts don’t help aggregating data from exterior sources, whereas Wealthfront does supply account syncing. The exterior knowledge is utilized by Wealthfront’s Path to permit you to see a number of objectives and progress throughout all your monetary holdings. Whereas this isn’t particular portfolio administration by way of your Wealthfront holdings, this view is extremely priceless in nudging you to watch and modify exterior holdings as a part of the general Wealthfront providing.  

We give Wealthfront an edge for portfolio administration as a result of complete view of all of your holdings by Path and tax-loss harvesting. 

Tax-Advantaged Investing

As talked about, one essential distinction between platforms is that Wealthfront provides tax-loss harvesting, whereas E*TRADE doesn’t. For taxable accounts, Wealthfront claims that tax harvesting, obtainable to all traders, offsets the 0.25% account administration price. Furthermore, different Wealthfront accounts could be linked to your funding account, together with the account of a partner, to maximise tax-loss harvesting alternatives additional. Wealthfront is the clear winner for tax advantaged investing.

Key Portfolio Administration Options
  E*TRADE Wealthfront
Automated Rebalancing Semi-annually, or when the goal allocation deviates by 10% or extra. When money is transferred into or out of the account, or when proportion allocations deviate from their aim.
Reporting Options On-line portfolio monitoring and month-to-month statements. Tax and month-to-month statements can be found on the web site.
Tax-Loss Harvesting Sure, for all taxable accounts. No
Exterior Account Syncing/Consolidation No Sure 

Safety

Each E*TRADE and Wealthfront present two-factor authorization and biometric authentication on cell phones. Wealthfront limits the entry of its workers to buyer knowledge, and funding accounts are coated with as much as $500,000 in Securities Investor Safety Company (SIPC) insurance coverage that covers as much as $250,000 in money. E*TRADE provides extra safety to SIPC by a Morgan Stanley extra of SIPC protection. Neither dealer had any knowledge breaches prior to now 4 years.

General, we give E*TRADE Core Portfolios a small edge due to their extra SIPC protection, however your investments are protected at both firm.

Person Expertise

Desktop Expertise

Each E*TRADE Core Portfolios and Wealthfront have intuitive and straightforward to make use of desktop platforms. On Wealthfront, the platform menu has hyperlinks for Make investments, Money, Borrow, and Weblog, which permits prospects to rapidly and simply discover account data, in addition to obtainable analysis, help, and contacts. Wealthfront tries to replace aggregated data every day, however there are generally delays with this which might be considerably widespread for different brokers consolidating data from varied exterior accounts.

E*TRADE’s Core Portfolios platform has uncluttered pages which might be succinctly introduced, and going by the questionnaire course of and portfolio evaluation earlier than opening an account was quick. A ceaselessly requested part from the first window supplies helpful instructional content material and useful data for brand new traders.  

General, the desktop expertise was too near name between the E*TRADE Core Portfolios and Wealthfront.

Cellular App Expertise

Once more, each Wealthfront and E*TRADE Core Portfolios have good web sites that largely replicate the desktop expertise. E*TRADE’s cell app is our high rated robo-advisor cell app. As well as, E*TRADE’s cell app makes transferring funds into or out of Core Portfolio accounts simple, as is transferring cash from Core Portfolios to different E*TRADE accounts, comparable to checking or invoice pay. Wealthfront’s cell app can be effectively rated and is simple to make use of with performance similar to its desktop model. 

General, we give E*TRADE a slight edge in cell platforms, however each are superb.

Buyer Service

Customer support is one other key level of differentiation between E*TRADE Core Portfolios and Wealthfront. Wealthfront leans extra closely on digital help to the minimization of human contact, whereas E*TRADE can leverage a wider community of human help. General, Core Portfolios has higher customer support than Wealthfront as a result of it’s simpler to get folks on the telephone to assist and the service supplies entry to monetary advisors throughout the day. Whether or not this issues relies upon largely on how you like to entry assist.

E*TRADE  Wealthfront
Cellphone contact obtainable Sure; obtainable 24/7, and with an funding advisor throughout the day.  Sure, however it’s troublesome to entry a human by telephone. E-mail questions are inspired earlier than calling.Sure, however it’s troublesome to entry a human by telephone. E-mail questions are inspired earlier than calling.
Pre-funding telephone session with licensed advisor No  No
On-line chat obtainable Sure/No – Human or bot? For current or potential purchasers, or each.  No
Web site FAQ sectionWebsite FAQ part Sure, there’s a complete FAQ sectionYes, there’s a complete FAQ part Sure, the assistance heart and FAQ sections are comprehensiveYes, the assistance heart and FAQ sections are complete

Charges

Wealthfront’s charges are 0.25% on property underneath administration (AUM), whereas E*TRADE’s Core Portfolios costs 0.30% AUM. Neither firm provides tiered administration charges. Core Portfolios’ expense ratios are barely decrease than Wealthfront’s, however Wealthfront would not cost termination charges. Additional, all taxable accounts at Wealthfront profit from tax harvesting that Wealthfront says makes up for the 0.25% administration. 

General, Wealthfront does higher than E*TRADE’s Core Portfolios on charges as a result of the administration price is decrease, they don’t cost termination charges, they’ve low expense ratios (even when barely increased than E*TRADE’s), they usually supply tax harvesting that offsets administration charges in taxable accounts.

Wealthfront is clearly a greater digital funding advisor, however E*TRADE’s method additionally has its place. Account setup is barely simpler at E*TRADE Core Portfolios and the shopper help is stronger than Wealthfront. Past that, nevertheless, Wealthfront’s administration price of 0.25% is 5 foundation factors decrease than Core Portfolios and it supplies customization, entry to cryptocurrencies (by way of cryptocurrency funds), and tax-loss harvesting. Extra importantly, Path is an extremely highly effective device that helps you far past your Wealthfront portfolio once you sync up your accounts. Wealthfront is our high robo-advisor for objectives and planning due to Path and its reasonable projections that have in mind inflation and value of residing in numerous areas.

E*TRADE Core Portfolios will nonetheless attraction to current prospects and others that need to rapidly and simply add a fairly low-cost managed portfolio to their total funding technique. That stated, it lacks options in comparison with a lot of its opponents and can doubtless not be the primary selection for individuals who aren’t present E*TRADE prospects. Wealthfront, however, supplies an expertise nearer to what you’ll get with a full service funding advisor and is both main or aggressive in each class that ought to matter to folks searching for out a digital funding supervisor.

Methodology

Our mission at Investopedia is to supply traders with opinions and rankings of robo-advisors which might be complete and unbiased. Our group of researchers and skilled writers, led by senior editor Michael Sacchitello, spent months evaluating all features of a robo-advisor’s platform, together with the account setup course of, aim planning instruments, account service choices, portfolio building choices, portfolio administration, cell and desktop consumer expertise, instructional content material, charges, and safety. As a part of this analysis, we extract vital knowledge factors which might be weighted by our quantitative mannequin that produces a strong star-scoring system.

With the person investor in thoughts, we’ve designed a complete rating methodology to search out one of the best total robo-advisors and one of the best robo-advisors throughout 9 key classes. Every advisor is then scored throughout a number of variables to charge efficiency in each relevant class. The rating for the general award is a weighted common of the classes.

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