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NEW DELHI: Indian cricketer, Virat Kohli’s model valuation has taken a pummeling, dipping from round $238 million in 2020 to $186 million in 2021. The star batter, nonetheless, retained his spot as India’s prime celeb endorser 5 years in a row.
In distinction, MS Dhoni’s model valuation jumped to $61 million throughout the interval as the previous Indian skipper effortlessly slipped into the listing of the highest 5 celeb model endorsers in India.
“There have been rumors that Dhoni give up the Indian Premier League (IPL). However he turned it round by taking Chennai Tremendous Kings (CSK) to a win and transitioning to the function of a mentor for the nationwide group,” Aviral Jain, MD, Duff & Phelps (A Kroll Enterprise) advised TOI. “Dhoni has turn into a timeless model much like Sachin Tendulkar.”
Whereas the wicket keeper batter noticed a rise within the variety of model endorsements and costs in 2021, his former teammate Kohli suffered on two fronts: lackluster batting type on the sphere and a string of controversies as he relinquished captaincy in all codecs of the sport.
“Model worth is immediately proportional to eyeballs, focus and the chemistry the model is ready to create amongst its customers and followers. Extra so within the case of a persona model from the world of cricket,” stated Harish Bijoor, founder, Harish Bijoor Consults. “Kohli’s model valuation is down. It’s sure to be. He not sports activities the India captain’s cap. He not bears the RCB mantle, as properly. New names occupy these positions at the moment. As every of them deepen their model valuation, Kohli will weaken his. It’s all a part of the sport. A part of the sport is named branding!”
Whereas Kohli retained the highest place in rankings , Bollywood actor Ranveer Singh ($158 million) jumped a spot to the quantity two spot in 2021 and Akshay Kumar ($140 million) climbed all the way down to the third spot.
“Gangubai Kathiawadi” actor Alia Bhatt ($68 million), took the quantity 4 spot by displacing Shah Rukh Khan and have become essentially the most valued feminine celeb in 2021, confirmed the newest celeb model rating report by Duff & Phelps (A Kroll Enterprise).
Amongst different sports activities celebrities, Olympic silver medalist PV Sindhu ($22 million) ranked quantity 20. The general model worth of the highest 20 Indian celebrities in 2021 is estimated at $1.2 billion, a rise of almost 13% from final yr.
The cumulative variety of product model endorsements by the highest 20 celebrities elevated to 376 in 2021, stated Duff & Phelps, reflecting restoration and progress from 357 product manufacturers in 2020. This progress was pushed by endorsements in new age corporations that grew to about 12% of the entire endorsements. Additional, this represented a CAGR of 8.4% during the last 5 years rising from 272 product manufacturers in 2017.
In distinction, MS Dhoni’s model valuation jumped to $61 million throughout the interval as the previous Indian skipper effortlessly slipped into the listing of the highest 5 celeb model endorsers in India.
“There have been rumors that Dhoni give up the Indian Premier League (IPL). However he turned it round by taking Chennai Tremendous Kings (CSK) to a win and transitioning to the function of a mentor for the nationwide group,” Aviral Jain, MD, Duff & Phelps (A Kroll Enterprise) advised TOI. “Dhoni has turn into a timeless model much like Sachin Tendulkar.”
Whereas the wicket keeper batter noticed a rise within the variety of model endorsements and costs in 2021, his former teammate Kohli suffered on two fronts: lackluster batting type on the sphere and a string of controversies as he relinquished captaincy in all codecs of the sport.
“Model worth is immediately proportional to eyeballs, focus and the chemistry the model is ready to create amongst its customers and followers. Extra so within the case of a persona model from the world of cricket,” stated Harish Bijoor, founder, Harish Bijoor Consults. “Kohli’s model valuation is down. It’s sure to be. He not sports activities the India captain’s cap. He not bears the RCB mantle, as properly. New names occupy these positions at the moment. As every of them deepen their model valuation, Kohli will weaken his. It’s all a part of the sport. A part of the sport is named branding!”
Whereas Kohli retained the highest place in rankings , Bollywood actor Ranveer Singh ($158 million) jumped a spot to the quantity two spot in 2021 and Akshay Kumar ($140 million) climbed all the way down to the third spot.
“Gangubai Kathiawadi” actor Alia Bhatt ($68 million), took the quantity 4 spot by displacing Shah Rukh Khan and have become essentially the most valued feminine celeb in 2021, confirmed the newest celeb model rating report by Duff & Phelps (A Kroll Enterprise).
Amongst different sports activities celebrities, Olympic silver medalist PV Sindhu ($22 million) ranked quantity 20. The general model worth of the highest 20 Indian celebrities in 2021 is estimated at $1.2 billion, a rise of almost 13% from final yr.
The cumulative variety of product model endorsements by the highest 20 celebrities elevated to 376 in 2021, stated Duff & Phelps, reflecting restoration and progress from 357 product manufacturers in 2020. This progress was pushed by endorsements in new age corporations that grew to about 12% of the entire endorsements. Additional, this represented a CAGR of 8.4% during the last 5 years rising from 272 product manufacturers in 2017.
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