Lots of new businesses fail not because they offer products of poor quality but because they fail to figure out a workable marketing strategy for promoting their offerings. The modern market is overflowing with various tactics and marketing tools that promote your fast results within the shortest possible time frame. Still, not all of them are equally effective. You might be itching to dive headfirst into promoting your brand and start getting income. But before that, you want to familiarize yourself with some simple yet highly effective marketing tactics that can help you achieve desired results faster.
You would be well-advised to revise your budget prior to resorting to paid advertising as this tactic might come in at hundreds of thousands. Then, you can also go for integrating popup apps and incorporating lead magnet ideas for increasing conversions, subscribers and sales. In fact, you can engage your web visitors into buying products from your store, by helping them play a game and win discount coupons. Here, a web geek like “Tada” can help install such Shopify pop up & full-screen gamified apps in your eCommerce store.
Contacting Press
It’s a rare business owner who doesn’t want to get their brand featured by some popular publication or Instagram account. Needless to say, it’s a surefire way to boost your business reputations and see an impressive surge in sales, especially if you share the same target audience. You can start by putting together a captivating business and/or product story and pitch it to a respected periodical. If you have an innovative product or possess a knack for storytelling, press coverage is definitely the way to go! For this, you can hire a PR firm and get the job done for you. But if you’re on a tight budget, try to get a hold of the editors of your target publications by yourself.
Tapping into the Power of Marketplaces
Selling your products on such marketplaces like Etsy or Shopify can be a passive yet effective way to make more sales. Using marketplaces is perfect for the entrepreneurs who are just embarking on their ecommerce journey and aiming to build out their marketing funnels. By starting your ecommerce business with a chosen marketplace, you can make new customers discover your brand faster. Thus, with due diligence, you’ll be able to turn your occasional customers into loyal ones. For this, start by signing up for popular ecommerce platforms that enable users to set up their stores and make money selling products online. Such platforms as Etsy and Faire are commonly regarded as win-win options for artisans and makers, while Amazon and Shopify can be more suitable for drop shippers. You also should note that your commercial success is highly contingent on the quality of product photos. See more on dedicated photo editing tools to ensure your product pictures are not inferior to your competitors’.
Paid Advertising
Even if you’re only making your first steps in the business world, chances are you’re already familiar with such cool paid advertising tools as Facebook ads or Google ads. And it won’t be an exaggeration to say these tools can help you boost your sales literally overnight, provided you utilize them wisely. This tactic is right for those business owners who possess some spare cash. You would be well-advised to revise your budget prior to resorting to paid advertising as this tactic might come in at hundreds of thousands. Still, if you’re all set for your paid marketing, you can start today by educating yourself on how to run Facebook ads. There are tons of guides and video tutorials that will walk you through how to set up your first marketing campaign. If you’re not in the market to learn an entirely new skill, check out dedicated marketing agencies or freelancers who can help you out.
Working with Influencers
Collaborating with influencers that are passionate about your industry and believe in your product can help you expand your audience and make you some sales. This tactic is pretty much for everyone, any product, and any industry. This is one of the most accessible marketing techniques that enable you to partner with both micro influencers and titans who inspire and guide the actions of millions. No matter your budget and business size, you can leverage influencers to promote your brand and boost income. You can start off by finding influencers across different social media platforms and try to reach out to them. Send them samples of your products in exchange for the content they create. If you’re not short on money, you can pay big influencers for in-depth and convincing shoutouts.
Adopt New Social Platforms Early
Being an early adopter on new social media platforms can go a long way in establishing your brand presence. It’s a great way to build awareness of your business among the target audience on new platforms before they even explode. Just make sure to stay abreast of the emerging social media platforms and do some research on something that catches your eye.
These are only some tips that can help you promote your new product or overall business online. Hopefully, you’ll manage to take your business off the ground and drive coveted sales faster with these recommendations!