Out With the Facebookers. In With the Metamates.

Google’s staff are known as Googlers. Amazon’s staff are often known as Amazonians. Yahoo’s staff had been Yahoos.

So it was a conundrum for workers at Fb, lengthy often known as Facebookers, when the corporate renamed itself Meta late final 12 months.

The terminology is now not in query. At a gathering on Tuesday, Mark Zuckerberg, Fb’s founder and Meta’s chief govt, introduced a brand new title for his firm’s staff: Metamates.

Mr. Zuckerberg launched the time period as a part of an overhaul of Meta’s company values, which he stated wanted updating due to the corporate’s new route. In October, he took many without warning by shifting Fb towards the so-called metaverse, wherein totally different computing platforms are linked to 1 one other throughout the web. The transfer de-emphasized the corporate’s social networking apps, like Fb, Instagram and WhatsApp, which have been below scrutiny for privateness and information challenges, hateful content material and misinformation.

So previous Fb values like “Be daring” and “Deal with influence”? They’re gone. Of their place are “Stay sooner or later,” “Construct superior issues,” “Deal with long-term influence” and “Meta, Metamates, me,” Mr. Zuckerberg stated on Tuesday.

“I’ve at all times believed that to ensure that values to be helpful, they should be concepts that good corporations can moderately disagree with or emphasize in a different way,” he wrote in a publish to his Fb web page. He added, “I feel these values seize how we should act as an organization to carry our imaginative and prescient to life.”

Silicon Valley corporations have lengthy had their very own jargon and cultures. Company mottos like “Don’t be evil,” “Innovation results in innovation” and “Transfer quick and break issues” are legion. Palantir, an enormous information software program firm, even emblazoned the slogan “Save the Shire,” a “Lord of the Rings” reference, on worker T-shirts. All of that gave rise to sendups of the tech world like HBO’s “Silicon Valley.”

For Mr. Zuckerberg, the most recent values symbolize a sort of recent begin for his firm, regardless that the metaverse is way from fashioned. However Meta’s staff greeted the reset on Tuesday with a combined reactions.

On some inner boards, a whole lot of staff welcomed the modifications with coronary heart emojis. But in non-public chat messages, away from the eyes of managers, some staff expressed extra skepticism.

“How is that this going to vary the corporate? I don’t perceive the messaging,” one engineer wrote in a personal chat considered by The New York Occasions. “We preserve altering the title of all the things, and it’s complicated.”

One other worker stated being a Metamate reminded him of crusing. “Does this imply we’re on a sinking ship?” the employee wrote.

Others stated the brand new slogans had a “navy inspiration” or gave a way of being “a cog in a machine,” in line with worker posts reviewed by The Occasions. And on Twitter, one Meta worker made enjoyable of the brand new values, changing them with “conform” and “obey.” He rapidly deleted the message.

Meta didn’t instantly have a touch upon the worker posts.

The Metamates moniker was coined by Douglas Hofstadter, a professor of cognitive science at Indiana College and creator of the Pulitzer Prize-winning guide “Gödel, Escher, Bach: An Everlasting Golden Braid.” In a tweet, Andrew Bosworth, Meta’s chief know-how officer, stated an worker had emailed Mr. Hofstadter for concepts for a rebrand. Mr. Hofstadter didn’t instantly reply to an e-mail requesting remark.

Mr. Zuckerberg, in his Fb publish, endorsed staff to be affected person with all the firm’s modifications. One of many new values instructs staff to “give attention to the long-term influence” as Fb makes its transition to the metaverse.

“We should always tackle the challenges that would be the most impactful, even when the complete outcomes received’t be seen for years,” he wrote.

Ryan Mac contributed reporting.