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Persevering with its digital journey in changing into a phone-first model, the Mirchi Plus app presents an exhaustive library of unique audio tales, podcasts, Mirchi’s ever entertaining movies, leisure information and extra.
“Mirchi has all the time been the viewers’s go-to alternative for all issues music, with the launch of ‘Mirchi Plus’ we now enter the thrilling and evolving house of story-telling and unique content material,” mentioned Vineet Jain, MD, BCCL, which publishes this newspaper. “This transforms Mirchi into its full digital avatar, permitting us to choose, analyse and act on client alerts in actual time.”
Mirchi Plus, which permits followers and listeners to entry Mirchi’s content material library anytime, wherever, will likely be accessible on Apple and Android smartphones together with Android Auto and Apple Automotive play methods.
“Mirchi has dominated the radio trade for over 20 years with its best-in-class audio leisure. With the evolving wants of our customers and the fast adoption of digital avenues for leisure, we wished to develop our client engagement and be current the place our customers are,” mentioned Prashant Panday, MD and CEO, ENIL.
Mirchi Plus presents a bouquet of content material throughout 10 totally different languages — English, Hindi, Punjabi, Marathi, Gujarati, Bangla, Telugu, Tamil, Malayalam and Kannada. It additionally offers audio tales throughout genres like drama, comedy, romance, horror, thriller and lots of extra. Mirchi Plus will launch new marquee audio reveals each month, offering an expansive number of content material to customers.
“Mirchi Plus strengthens our digital play. By means of the launch of the app, we look ahead to constructing a multilingual and immersive audio expertise for our listeners. Furthermore, Mirchi Plus is a big addition to Mirchi’s digital properties aiding Mirchi in fulfilling its purpose of producing 25% of our revenues from digital,” mentioned Panday.
The app will provide unique audio content material to listeners, which features a first-of-its-kind true-crime audio story impressed by true occasions titled ‘1000 Crore Ki Laash’ narrated by Nawazuddin Siddiqui. Listeners will quickly discover standard artists like Neena Gupta because the narrator for a romance-based audio story ‘Aakhri Rishta’, Rhea Chakraborty for a journey drama known as ‘Purane Khat’, and Ashutosh Rana for a supernatural thriller named ‘Varuthi’.
A few of Mirchi’s best content material like Mirchi Murga, ‘The Devdutt Patnaik’ mythology present, ‘Bhatt Naturally’ discuss present collection hosted by Mahesh & Pooja Bhatt on Bollywood controversies, Kareena Kapoor Khan’s present ‘What Girls Need’, interview collection with prime Bollywood celebrities and a present on the legendary ‘Manto’ voiced by prime personalities like Nandita Das, Nawazuddin Siddiqui and RJ Sayema may also be accessible on Mirchi Plus.
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