MG Motor India Pvt. Ltd plans to introduce its fourth sport utility automobile (SUV) mannequin over the subsequent two months in a bid to problem the dominance of Hyundai Motor India Ltd and Kia India Pvt. Ltd within the rising marketplace for mid-size SUVs.
The MG Astor mannequin will supply a number of the newest automotive applied sciences corresponding to degree 2 of autonomous driving know-how and synthetic intelligence (AI)-based buyer help.
MG, a unit of China’s SAIC Motor Corp., is predicted to launch the Astor earlier than Diwali which falls on November 4 this yr. This would be the firm’s fourth product after the Hector and Gloster SUVs and the ZS electrical SUV.
Rajeev Chaba, president and managing director, MG Motor India, mentioned the administration’s goal is to pitch MG as an aspirational model by way of merchandise corresponding to Hector and ZS EV and subsequently launch a smaller SUV to generate quantity.
“We will likely be providing autonomous degree 2, which isn’t current in any of the competing merchandise within the section. This will likely be a giant differentiator by way of security and the AI intelligence function will supply comfort to clients. I feel the younger clients would like the Astor because of the differentiation that we’re creating by way of know-how,” he mentioned.
MG Motor will enter the mid-size SUV section when a world scarcity of semiconductors has hit the manufacturing plans of automakers.
Additionally, the second wave of the pandemic has dampened shopper sentiment, although automakers expect first rate gross sales through the upcoming competition season.
“On the demand facet, we don’t see any drawback and this can solely improve due to festivities developing. Demand is excessive because of pent-up demand, revenge shopping for and extra journey. Difficulty is the provision facet can also be very chaotic,” mentioned Chaba.