[ad_1]
CHENNAI: FMCG main Marico has acquired an fairness stake of about 54% in HW Wellness Options. Co-founded by Puru Gupta and Sreejith Moolayil, HW Wellness Options owns the True Parts wholesome breakfast and snacks model. The wholesome breakfast and snacks section in India is a quickly rising market. Marico didn’t disclose the deal worth.
Merchandise of True Parts, a clear meals firm with thrust on complete grains, can be found on over 90 on-line platforms & in over 12,000 stores. True Parts at present garners majority of its enterprise via on-line marketplaces and plans to considerably ramp up its offline presence over the subsequent few years, an announcement on Monday mentioned.
Saugata Gupta, MD and CEO, Marico Restricted, mentioned, “True Parts is one other step in direction of increasing our whole addressable market within the wholesome meals section. The ethos of the model enhances the aim that drives Marico. This provides one other digital-first model in our portfolio, which not solely has a definite proposition but in addition displays robust fundamentals together with a rising digital and offline presence.”
“True Parts constructed its first part of development behind a portfolio of modern clear meals and constructing excessive client belief — whereas we proceed to push the bar on these, our subsequent part will probably be targeted on long run model constructing and accelerating our entry into newer households,” added Puru Gupta, CEO and co-founder, HW Wellness Options.
Merchandise of True Parts, a clear meals firm with thrust on complete grains, can be found on over 90 on-line platforms & in over 12,000 stores. True Parts at present garners majority of its enterprise via on-line marketplaces and plans to considerably ramp up its offline presence over the subsequent few years, an announcement on Monday mentioned.
Saugata Gupta, MD and CEO, Marico Restricted, mentioned, “True Parts is one other step in direction of increasing our whole addressable market within the wholesome meals section. The ethos of the model enhances the aim that drives Marico. This provides one other digital-first model in our portfolio, which not solely has a definite proposition but in addition displays robust fundamentals together with a rising digital and offline presence.”
“True Parts constructed its first part of development behind a portfolio of modern clear meals and constructing excessive client belief — whereas we proceed to push the bar on these, our subsequent part will probably be targeted on long run model constructing and accelerating our entry into newer households,” added Puru Gupta, CEO and co-founder, HW Wellness Options.
[ad_2]