In addition to good website design and practice, the importance of a landing page is not questionable. Flaws in landing page design can waste time and money. Our Alpha Efficiency will share with you what mistakes to avoid and how to exceed them. Let’s observe those omissions and turn the landing page into a productive part of the conversion.
- Having a single landing page
Using a single landing page to appeal to everyone will give poor results. Try creating a specific landing page to target different goals. Separate landing pages for diverse target audiences and specific buyers’ needs.
- Having unnecessary distractions
Distractions confuse and take away visitors’ attention. Providing too many choices will result in a low conversion. Make your message gets across quickly and clearly on every landing page. Delete all redundant elements, and choice fatigues, and keep your user focused on desirable action. The result is no conversion barriers.
- Not optimizing forms
Optimizing forms for the landing pages by removing frictions and issues of design will accelerate conversion. Use sort forms or multi-spet forms, depending on your preferences. Operate with tools that can help you edit, improve and customize the landing page, and track its performance.
- Highlight trust elements
Include testimonies, reviews, and quotes of past satisfied customers. Always display brand awards, logos of alliance companies, privacy police, money-back guarantees, and other material that can leave an impression of a trustworthy business.
- Accelerate loading page speed
The slow loading time of the webpage will impact users’ experience. Visitors can leave the page before it’s loaded without your chance for conversion. Avoid features that can weigh down the landing pages such as sliders and unnecessarily navigation. Also, slow loading affects your site ranking in Google’s search algorithm.
- Mobile device experience
Not optimizing your landing page for mobile devices and failing to provide seamless performance. Use lightweight code page builders. Avoid implementing sufficient pop-ups, scripts, and columns, but leave plenty of negative space that will work to the advantage on the mobile size screen. Today’s web search is mainly happening on mobile devices, uncustomized website loses business opportunity.
- Landing page message
The headline of your landing page should match the headline of your ad. Create enough landing pages each with its relevant message that will core your offer to visitors.
- Inconvenient Call-to-action
A call to action is a crucial prompt on the landing page. In addition, to occupy visitors’ attention and convince them to take action, the CTA button or hyperlink should have carefully chosen placement, color, font size, style, and phase that will stand out. Also, exclude multiple CTA options. By making the landing page clear and straightforward, visibly striking, with only one message in mind, the result will be a successful conversion.
- Bad image choices
Lack of images or not using them on the landing page will not fulfill its captivating function. Creatively used pictures, graphics, and the background will send positive and inviting messages to visitors. Use high-quality images in correlation with the phase or text on the landing page.
- Static Landing page
One of the ways to grab people’s attention is through interactive elements. The landing page is a great opportunity to use and place interactive material. Add video, audio, or other formats that are not static.
Final Thoughts
As a vital part of visual communication with customers, the landing page is essential in generating leads and converting people. Expediently used will grab people’s attention and turn it into action. The landing pace is the instrument of creating marketing messages, ease of conversion, and accelerator of the conversion rates.