How Facebook Relies on Accenture to Scrub Toxic Content

Aug 31, 2021
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In 2010, Accenture scored an accounting contract with Fb. By 2012, that had expanded to incorporate a deal for moderating content material, notably exterior america.

That yr, Fb despatched staff to Manila and Warsaw to coach Accenture employees to kind by means of posts, two former Fb staff concerned with the journey mentioned. Accenture’s employees had been taught to make use of a Fb software program system and the platform’s pointers for leaving content material up, taking it down or escalating it for evaluate.

What began as a couple of dozen Accenture moderators grew quickly.

By 2015, Accenture’s workplace within the San Francisco Bay Space had arrange a group, code-named Honey Badger, only for Fb’s wants, former staff mentioned. Accenture went from offering about 300 employees in 2015 to about 3,000 in 2016. They’re a mixture of full-time staff and contractors, relying on the placement and process.

The agency quickly parlayed its work with Fb into moderation contracts with YouTube, Twitter, Pinterest and others, executives mentioned. (The digital content material moderation trade is projected to achieve $8.8 billion subsequent yr, in keeping with Everest Group, roughly double the 2020 complete.) Fb additionally gave Accenture contracts in areas like checking for faux or duplicate consumer accounts and monitoring superstar and model accounts to make sure they weren’t flooded with abuse.

After federal authorities found in 2016 that Russian operatives had used Fb to unfold divisive posts to American voters for the presidential election, the corporate ramped up the variety of moderators. It mentioned it might rent greater than 3,000 individuals — on high of the 4,500 it already had — to police the platform.

“If we’re going to construct a secure group, we have to reply rapidly,” Mr. Zuckerberg mentioned in a 2017 submit.

The subsequent yr, Fb employed Arun Chandra, a former Hewlett Packard Enterprise government, as vice chairman of scaled operations to assist oversee the connection with Accenture and others. His division is overseen by Ms. Sandberg.

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Supply- nytimes