F.D.A. Investigating Reports of Illness From Lucky Charms

The Meals and Drug Administration mentioned on Monday that it was wanting into studies that 1000’s of individuals had change into unwell after consuming Fortunate Charms, the frosted toasted oat cereal with marshmallows marketed as “magically scrumptious.”

The investigation comes after greater than 3,000 individuals who mentioned they’d been sickened after consuming Fortunate Charms submitted studies to iwaspoisoned.com, a website the place shoppers can share studies of sicknesses that they think are associated to meals merchandise. A number of studies on the location detailed bouts of diarrhea, nausea, abdomen ache and vomiting after consumption.

The F.D.A. mentioned in a press release on Monday that it had obtained greater than 100 submissions associated to Fortunate Charms this 12 months by its personal reporting system for adversarial occasions and product complaints.

“The F.D.A. takes severely any studies of doable adulteration of a meals which will additionally trigger sicknesses or harm,” the company mentioned.

Andrea Williamson, a spokeswoman for Normal Mills, which makes the cereal, mentioned in a press release on Monday that inner investigations had “not discovered any proof of shopper sickness linked to the consumption of Fortunate Charms.”

The corporate takes shopper studies severely, Ms. Williamson mentioned.

“Meals security is our prime precedence,” she mentioned. “We encourage shoppers to please share any considerations instantly with Normal Mills to make sure they are often appropriately addressed.”

The cereal’s Twitter account shared an identical message, responding to posts from shoppers who mentioned they’d change into unwell after consuming it by saying that inner investigations had discovered no proof of a hyperlink.

Fortunate Charms, which has been round since 1964, is a frosted, toasted oat cereal with marshmallow “charms” within the form of hearts, stars, horseshoes, moons, clovers, unicorns, rainbows and balloons. Its mascot, Fortunate, a leprechaun in a inexperienced hat and matching jacket, is understood for his well-known catchphrase in a long time of tv commercials that “frosted Fortunate Charms” are “magically scrumptious.”