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US on-line retail big Amazon has made it simpler for customers to cancel their subscriptions to its quick delivery membership Prime with simply two clicks, following complaints from client teams, the European Fee stated on Friday.
European Client Organisation (BEUC), the Norwegian Client Council and the Transatlantic Client Dialogue took their grievances to the EU government in April final yr.
They stated customers needed to undergo quite a few hurdles equivalent to difficult navigation menus, skewed wording and complicated selections, to unsubscribe from Amazon Prime.
The corporate will now enable customers to unsubscribe from Amazon Prime with two clicks by way of a distinguished and clear ‘cancel button’, the Fee stated.
The modifications will apply to all EU web sites and for desktop units, mobiles and tablets with instant impact.
“Customers should be capable of train their rights with none strain from platforms. One factor is obvious: manipulative design or ‘darkish patterns’ have to be banned,” Justice Commissioner Didier Reynders stated in an announcement.
Amazon stated: “By design we make it clear and easy for patrons to each join or cancel their Prime membership. We frequently hearken to suggestions and search for methods to enhance the client expertise, as we’re doing right here following constructive dialogue with the European Fee.”
© Thomson Reuters 2022
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