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NEW DELHI: Billionaire Mukesh Ambani’s Reliance group on Tuesday stated its retail arm has invested in luxurious style home Abraham & Thakore for an undisclosed majority stake, strengthening the road of way of life manufacturers below its umbrella.
“Reliance Retail Ventures Ltd, a subsidiary of BSE-listed Reliance Industries Ltd and the holding firm of all retail corporations inside the group, has invested in Abraham & Thakore Exports Pvt Ltd for a majority stake,” the agency stated in an announcement.
Reliance Retail Ventures Ltd (RRVL) will leverage its subsidiary Reliance Manufacturers Ltd’s deep understanding of the prosperous Indian buyer and their heft throughout digital, retail operations, advertising and marketing, and provide chain platforms, to construct model Abraham & Thakore’s international enchantment within the style and way of life class.
Launched in 1992 by David Abraham and Rakesh Thakore, they have been quickly joined by Kevin Nigli, who famously turned the ‘&’ in Abraham & Thakore (A&T).
A&T unlocked the potential and energy of Indian handlooms by approaching them with modernity and which means via weaving and design intervention in unconventional, even non-conformist methods.
A&T’s interpretation of Indian textiles began with loungewear and residential collections that have been first bought at The Conran Store in London and later in international shops of reputation similar to Liberty, Browns, Harrods, and Selfridges.
For nearly 15 years the model principally retailed predominantly in worldwide shops earlier than coming to India with their first style present presentation.
“The model is strongly rooted within the philosophy of understanding the cultural assemble of style,” the assertion stated. “Not solely is an Abraham & Thakore Ikat sari part of the everlasting collections of the Victoria & Albert Museum, however in 2015 the model’s creations have been chosen for Material of India, V&A’s first main exhibition that explored the wealthy, multi-faceted and dynamic world of Indian handmade materials.”
Every assortment continues the exploration of growing a quiet and trendy design voice whereas concurrently drawing on the wealthy conventional vocabulary of Indian design and craft, it stated. “Its robust cultural language provides it a singular resonance in numerous mindsets and markets.”
“Abraham & Thakore’s fascinating use of fabric and contemporary tackle conventional textile methods have crafted a extremely distinctive design signature for the model.
“With Indian luxurious prospects present process a generational consumption shift, there’s heightened appreciation of Abraham & Thakore’s timeless design, and we’re excited to associate with the model to deliver its distinctive expression of Indian craftmanship to customers globally,” stated Isha Ambani, Director, RRVL.
David Abraham stated via this partnership, Abraham & Thakore shall be extending the presence of the model and produce collectively each style and way of life collections which can embody residence furnishings and loungewear.
The design trio, David Abraham, Rakesh Thakore and Kevin Nigli will proceed to steer the artistic route of the model.
Whereas Reliance Retail is the biggest and essentially the most worthwhile retailer in India with the widest attain, Reliance Manufacturers Ltd’s (RBL) present portfolio of name partnerships includes Armani Trade, Bottega Veneta, Burberry, Canali, Diesel, Emporio Armani, Fuel, Giorgio Armani, Hamleys, Hugo Boss, Jimmy Choo, Michael Kors, Mothercare, Paul & Shark, Paul Smith, Pottery Barn, Ritu Kumar, Salvatore Ferragamo, Satya Paul, Tiffany, Tumi, Valentino and Versace.
RBL operates 1,596 doorways cut up into 680 shops and 916 shop-in-shops in India. In Could 2019, RBL marked its first worldwide foray by buying the British toy retailer Hamleys. Globally, Hamleys has 215 doorways throughout 17 international locations.
RBL additionally has fairness investments in Indian couture manufacturers Manish Malhotra and Raghavendra Rathore.
“Reliance Retail Ventures Ltd, a subsidiary of BSE-listed Reliance Industries Ltd and the holding firm of all retail corporations inside the group, has invested in Abraham & Thakore Exports Pvt Ltd for a majority stake,” the agency stated in an announcement.
Reliance Retail Ventures Ltd (RRVL) will leverage its subsidiary Reliance Manufacturers Ltd’s deep understanding of the prosperous Indian buyer and their heft throughout digital, retail operations, advertising and marketing, and provide chain platforms, to construct model Abraham & Thakore’s international enchantment within the style and way of life class.
Launched in 1992 by David Abraham and Rakesh Thakore, they have been quickly joined by Kevin Nigli, who famously turned the ‘&’ in Abraham & Thakore (A&T).
A&T unlocked the potential and energy of Indian handlooms by approaching them with modernity and which means via weaving and design intervention in unconventional, even non-conformist methods.
A&T’s interpretation of Indian textiles began with loungewear and residential collections that have been first bought at The Conran Store in London and later in international shops of reputation similar to Liberty, Browns, Harrods, and Selfridges.
For nearly 15 years the model principally retailed predominantly in worldwide shops earlier than coming to India with their first style present presentation.
“The model is strongly rooted within the philosophy of understanding the cultural assemble of style,” the assertion stated. “Not solely is an Abraham & Thakore Ikat sari part of the everlasting collections of the Victoria & Albert Museum, however in 2015 the model’s creations have been chosen for Material of India, V&A’s first main exhibition that explored the wealthy, multi-faceted and dynamic world of Indian handmade materials.”
Every assortment continues the exploration of growing a quiet and trendy design voice whereas concurrently drawing on the wealthy conventional vocabulary of Indian design and craft, it stated. “Its robust cultural language provides it a singular resonance in numerous mindsets and markets.”
“Abraham & Thakore’s fascinating use of fabric and contemporary tackle conventional textile methods have crafted a extremely distinctive design signature for the model.
“With Indian luxurious prospects present process a generational consumption shift, there’s heightened appreciation of Abraham & Thakore’s timeless design, and we’re excited to associate with the model to deliver its distinctive expression of Indian craftmanship to customers globally,” stated Isha Ambani, Director, RRVL.
David Abraham stated via this partnership, Abraham & Thakore shall be extending the presence of the model and produce collectively each style and way of life collections which can embody residence furnishings and loungewear.
The design trio, David Abraham, Rakesh Thakore and Kevin Nigli will proceed to steer the artistic route of the model.
Whereas Reliance Retail is the biggest and essentially the most worthwhile retailer in India with the widest attain, Reliance Manufacturers Ltd’s (RBL) present portfolio of name partnerships includes Armani Trade, Bottega Veneta, Burberry, Canali, Diesel, Emporio Armani, Fuel, Giorgio Armani, Hamleys, Hugo Boss, Jimmy Choo, Michael Kors, Mothercare, Paul & Shark, Paul Smith, Pottery Barn, Ritu Kumar, Salvatore Ferragamo, Satya Paul, Tiffany, Tumi, Valentino and Versace.
RBL operates 1,596 doorways cut up into 680 shops and 916 shop-in-shops in India. In Could 2019, RBL marked its first worldwide foray by buying the British toy retailer Hamleys. Globally, Hamleys has 215 doorways throughout 17 international locations.
RBL additionally has fairness investments in Indian couture manufacturers Manish Malhotra and Raghavendra Rathore.
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