How Haven Life is using its release names for good

When most companies replace their web sites or on-line infrastructure, they provide the brand new software program launch a bland identify like Replace 4.7, or identify it after one thing directly recognizable and meaningless. (Suppose mountain ranges, jungle cats, and so forth.)

However not Haven Life. As of this 12 months, we’re treating our launch names as a chance to embrace two key model values: To make life much less onerous, and to embody our saying that we matter to one another. How are we doing that? We requested Xavi Roig, a program supervisor at Haven Life, to clarify how launch naming went from being a mere marker of change to changing into a car for it.

Our muse: Non-profits

“Again within the day, round 2016 or 2017, we had releases named after meals or drinks,” he says. “Some examples had been Manhattan, Agua de Valencia, Sizzling Toddy, Tequila Dawn… looking back it looks as if we leaned extra in the direction of drinks than meals.” You’re about to search out out why.

“If the discharge was named after a drink,” he continues, “somebody would convey the substances for it into work and we might have a celebration the place we’d make the drink proper after we acquired log off from all groups to launch the code to manufacturing.” Because the group grew, this turned difficult: “You are able to do that when there are 30 or 40 folks, however not when there are tons of of you,” says Roig. A brand new strategy was wanted. “So I believed we might choose names that had been a bit extra significant,” he says.

The outcome was that, beginning in January 2021, every Haven Life launch has been “named after the non-profits that we love and collaborate with,” says Roig. For every launch, somebody completely different chooses the non-profit to call it after, then posts within the team-wide Slack channel, “explaining why they love that non-profit, the kind of work they do and together with a hyperlink to their web site.”

The method implies that many extra folks discover out in regards to the group’s work, spreading the phrase and generally contributing straight. Roig’s non-profit of selection was the Sheldrick Wildlife Belief, a company in Kenya which rescues elephants (usually orphaned, usually injured), nurtures them and helps them again to the wild. “After I posted about it, a number of folks reached out to me to inform me they’d adopted elephants,” he says. Different organizations have had missions as diverse as preserving historic homes, supporting most cancers analysis, and exonerating the wrongly convicted via DNA testing.

To this point, so (a lot) good

Haven Life has launch updates each two weeks, which implies that 26 non-profits will probably be spotlighted annually. “The thought behind it was that the mission of Haven Life is to make life much less onerous — we’re an insurance coverage company, we’re purported to be there when folks want us essentially the most — so following that, I believed having this initiative would assist assist different organizations which are attempting to make folks’s lives much less onerous,” says Roig.

Life insurance coverage is all about taking care of the folks you’re keen on after you die. However at Haven Life, we understand you’ll be able to take care of others — and it may be much more rewarding — earlier than you attain that time, as properly.