Ozy Built a TV Show on a False Claim, Says Its Former Producer

Oct 1, 2021
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Ozy’s board of administrators initially praised Ozy’s dealing with of the matter. “The board was made conscious of the incident, and we absolutely help the best way it was dealt with,” Marc Lasry, a hedge fund supervisor who was the chairman of the Ozy board, stated in a press release to The Instances on Sunday. On Tuesday, nevertheless, the Ozy board employed a legislation agency to analyze the corporate’s enterprise practices and management workforce. And on Thursday, Mr. Lasry resigned as chairman, saying Ozy wanted somebody with extra expertise in disaster administration and investigations.

Questions on Ozy arose amongst some folks lengthy earlier than the decision with Goldman Sachs, as paperwork and interviews associated to “The Carlos Watson Present” counsel.

After Mr. Bessey and Ms. Clements give up, the producers made the present to go well with YouTube Originals postproduction necessities, though they believed it might be posted on the platform like every user-generated video, in keeping with two of the present’s former producers, who spoke on the situation of anonymity to guard their job prospects.

The advertising and marketing marketing campaign for “The Carlos Watson Present” included billboards and posters in New York and Los Angeles. These advertisements included splashy quotes with deceptive attributions. One such quote, attributed to the Hollywood web site Deadline, calls Mr. Watson “one of the best interviewer on TV.” That description did seem in a July 31, 2020, Deadline article, however was taken from a press release by Mr. Rao in reward of Mr. Watson. Another quote described Mr. Watson as “Anderson Cooper meets Oprah.” That line, attributed to The Los Angeles Instances, was drawn from an promoting complement that Ozy ran in that newspaper.

Mr. Bessey and one other one that labored on the present stated the advertising and marketing was aimed toward potential buyers and executives in tv and promoting, fairly than basic viewers. The marketing campaign appears to have labored, not less than on one entrance. Sponsors of “The Carlos Watson Present” have included Chevrolet and different massive firms.

Among the movies on “The Carlos Watson Present” YouTube channel have obtained fewer than 100 views, whereas others have a whole bunch of 1000’s or greater than 1,000,000 views. These figures, and the small variety of feedback on most movies, “might point out paid boosting,” in keeping with an evaluation by Tubular Labs, an organization that tracks audiences for on-line movies.

It’s widespread for firms to pay YouTube to position advertisements that pop up routinely onscreen earlier than movies, which drives up the variety of views. Tubular Labs means that Ozy could also be utilizing that tactic with its movies.



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Supply- nytimes