Reliance Brands forays into food & beverage space, signs franchise pact with Pret A Manger

NEW DELHI: Reliance Manufacturers on Thursday introduced its entry into the meals and beverage area by means of a long-term grasp franchise partnership with UK-based contemporary meals and natural espresso chain Pret A Manger.
It has entered right into a strategic partnership with Pret A Manger to launch and construct the model in India and plans to open the meals chain retailers throughout the nation beginning with main cities and journey hubs, stated a joint assertion.
Began in London in 1986, Pret A Manger now operates round 550 retailers in nations, together with the UK, US, Hong Kong, France, Dubai, Switzerland, Brussels, Singapore and Germany.
RBL (Reliance Manufacturers Ltd) MD Darshan Mehta stated: “Our partnership with Pret is rooted within the robust progress potential of each Pret as a model as additionally of the meals & beverage business in India. RBL intently follows the heartbeat of Indian customers and there’s an elevated consciousness of what we eat — quickly making meals the brand new trend. Indians, like their international counterparts, are in search of contemporary and natural ingredient-led eating experiences which have been synonymous with Pret’s core providing.”
Pret A Manger CEO Pano Christou stated: “Twenty years in the past, we opened Pret’s first store in Asia and it has been an inspiration for all of us to convey our freshly made meals and 100 per cent natural espresso to new cities throughout the continent. RBL are a fantastic companion to assist us do exactly that, bringing their years of experience out there to assist our model reach India.”
RBL, the nation’s largest luxurious to premium retailer, is a subsidiary of Reliance Retail Ventures Ltd — the retail arm of billionaire Mukesh Ambani’s Reliance group.
“With its wealthy cache of insights on prospects’ evolving spending habits and an formidable growth plan, RBL’s first foray into the meals business will convey the much-loved Pret eating expertise to one of many largest retail markets,” it stated.
RBL started operations in 2007 with a mandate to launch and construct international manufacturers in luxurious to premium segments throughout trend and way of life. It has a portfolio of brand name partnerships of main international manufacturers, together with Armani Change, Burberry, Canali, Coach, Diesel, Dune, Emporio Armani, Fuel, Giorgio Armani, Hamleys, Hugo Boss, Jimmy Choo, Michael Kors, Versace, Villeroy & Boch, and West Elm.