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Pill shipments in India grew 28 p.c year-on-year (YoY) in 2021 in accordance with knowledge shared by a analysis agency, indicating an increase within the recognition of the moveable computing units amid the continuing coronavirus pandemic. Lenovo dominated the pill market with the very best proportion of pill shipments in India, whereas Samsung and Apple have been in second and third place. In the meantime, firms like Realme, which have not too long ago entered the pill phase, additionally managed to seize a small proportion of the market share.
Based on a report by Counterpoint Analysis, Lenovo dominated the pill market in India in 2021, due to its broad distribution community and the corporate’s deal with the necessary lower-middle phase (Rs. 10,000 to Rs. 20,000) that makes up over half of the pill market within the nation. Lenovo captured 42 p.c of the market share when it comes to pill shipments in 2021, due to its Tab M8 and Tab M10 fashions.
In the meantime, Samsung and Apple took the second and third spots, with 25 p.c and 16 p.c of the market, respectively. Lava had a market share of seven p.c. Whereas Counterpoint notes that extra smartphone producers are coming into the pill phase, the market seems to be consolidated with Lenovo, Samsung, and Apple accounting for 83 p.c (or four-fifths) of the entire market — because of Samsung’s Galaxy A collection, Lenovo’s M collection, and Apple’s iPad fashions.
Realme launched the Realme Pad — its first pill in India — in September 2021. Based on the info from Counterpoint Analysis, the corporate has already taken up 4 p.c of the pill market share in India. In the meantime, Xiaomi not too long ago launched the Xiaomi Pad 5 in India, whereas different Chinese language smartphone producers like Oppo and Vivo are additionally anticipated to compete within the pill market, which may supply extra alternative at varied worth factors.
The pill market in India may attain round 5 million models in 2022, amid a rise in home manufacturing. The report notes that almost all tablets in India are imported, however native manufacturing is anticipated to extend from its present share of 20 p.c. In the meantime, authorities tenders for buying tablets have additionally helped to extend the demand for these units within the nation, in accordance with Counterpoint.
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