Beginning an necessary dialogue on inclusivity and variety in style, Victoria’s Secret included 24-year-old mannequin Sofia Jirau in one in all its campaigns, making her the primary individual with Down syndrome to be featured.
In accordance with a press assertion, the Puerto Rican mannequin is one in all 17 various ladies to be selling the ‘Love Cloud’ assortment, which the lingerie firm hopes will “reinforc(e) Victoria’s Secret‘s dedication to welcoming and celebrating all ladies”
The marketing campaign, which premiered on Valentine’s Day this 12 months, additionally has Celilo Miles, an indigenous wildland firefighter seen sporting her helmet, together with Sylvia Buckler, an adjunct designer and mom cradling her child bump within the official marketing campaign image.
Valentina Sampaio, who’s the model’s first openly-transgender mannequin, has additionally been featured.
Folks have been appreciating the marketing campaign on social media, crediting the posh model for making an attempt to redefine ‘attractive’ which, for a very long time now, has been related to a sure physique sort, sexuality and pores and skin color, amongst different issues.
“Nicely executed to all the women and approach to go Victoria’s Secret,” somebody commented on Instagram.
“Y’all are doing it proper with all this #inclusion. Persons are individuals irrespective of the completely different skills! (Sic),” one other individual wrote.
“Thanks for the inclusion!!!! @sofiajirau is so lovely!!” one other remark learn.
Jirau took to Instagram to share her feeling, writing that it was all a “dream come true” for her.
“Sooner or later I dreamt it, I labored at it and in the present day it’s a dream come true. I can lastly share my massive secret. I’m the primary mannequin with Down syndrome for Victoria (sic) Secret! Thanks to all of you who all the time supported my initiatives. Thanks Victoria’s Secret for seeing a mannequin in me…and making me a part of the inclusion marketing campaign Love Cloud Assortment. That is only the start!”
Jirau took to Instagram to share her feeling, writing that it was all a “dream come true” for her.
“Sooner or later I dreamt it, I labored at it and in the present day it’s a dream come true. I can lastly share my massive secret. I’m the primary mannequin with Down syndrome for Victoria (sic) Secret! Thanks to all of you who all the time supported my initiatives. Thanks Victoria’s Secret for seeing a mannequin in me…and making me a part of the inclusion marketing campaign Love Cloud Assortment. That is only the start!”