Budweiser jumps on NFT trend with beer-themed Ethereum domain NFT

Feb 17, 2022

Budweiser, one of many largest-selling beers in the USA, has hopped on the NFT prepare with the acquisition of the “beer.eth” Ethereum area title together with a bit of a non-fungible token (NFT) artwork.

In keeping with data from NFT market OpenSea, the beer maker spent 8 Ether (roughly $25,704) on an NFT bottle rocket from the Tom Sachs Rocket Manufacturing unit Assortment. The corporate modified its official Twitter (NYSE:TWTR) profile image to the Budweiser-themed rocket on Monday night, suggesting that it has purchased the NFT. As of press time, Budweiser’s 224,900 followers may nonetheless view the picture.

The identical tackle that purchased the NFT artwork additionally just lately bought the ENS area “beer.eth” for a whopping $100,000 (30 ETH).

For readability, ENS stands for Ethereum Identify Service. The brand new naming protocol is kind of the blockchain equal of the generally used Area Identify System (DNS). It permits customers to register customized web sites or pockets names on the Ethereum community. And identical to common domains that may be purchased and offered on the web, ENS domains could be bought or offered as NFTs.

Aside from the “beer.eth” area, it seems Budweiser additionally bought the “beyondbeer.eth” ENS area.

Budweiser’s newest foray into the NFT area comes simply days after multinational funds big Visa (NYSE:V) introduced that it had spent $150,000 on a CryptoPunk.