[ad_1]
Smartphone shipments in India grew the best ever with an 11 p.c year-on-year improve to succeed in 169 million models in 2021, in accordance with a market analysis report. The numerous progress within the smartphone shipments come alongside a file improve within the income generated by the market. Whereas Xiaomi maintained its management within the smartphone market in India, Samsung registered its highest-ever retail common promoting value (ASP) within the 12 months. Shipments of 5G telephones within the nation additionally marked the largest-ever progress in 2021. Alongside smartphones, the general handset market additionally grew in 2021. Nonetheless, function telephone shipments confirmed a flat progress.
Market analysis and consulting agency Counterpoint on Monday reported that the excessive substitute demand backed by growing smartphone affordability within the mid- and high-price tiers on account of promotions and reductions in addition to higher financing choices resulted in an 11 p.c year-on-year progress within the Indian market in 2021.
On the a part of income, the agency stated that the smartphone market retail ASP within the nation grew 14 p.c year-on-year in 2021 to succeed in its highest ever at $227 (roughly Rs. 17,000).
Counterpoint additionally famous that the Indian smartphone market income crossed $38 billion (roughly Rs. 2,83,900 crore) in 2021, with a progress of 27 p.c year-on-year.
Xiaomi continued to guide the market in India in 2021, with a two p.c year-on-year progress. The Chinese language firm grew as a lot as 258 p.c within the premium phase that contains telephones above the Rs. 30,000 value level. Nonetheless, part shortages as a result of COVID-19 pandemic within the second half of the 12 months impacted volumes within the mass market phase, Counterpoint stated.
Following Xiaomi, Samsung remained the second greatest participant within the India market. The South Korean firm grew eight p.c year-on-year by way of shipments. The newest report additionally reveals that Samsung emerged as the highest model in 5G smartphone shipments within the nation within the fourth quarter of 2021.
Equally, Samsung led the Rs. 20,000 – Rs. 45,000 phase with a 28 p.c share. The corporate’s foldable gadget shipments that comprise the Galaxy Fold and Galaxy Flip sequence grew 388 p.c year-on-year within the 12 months, Counterpoint famous.
In 2021, Realme turned the quickest rising model within the nation, with 20 p.c year-on-year progress. The corporate additionally captured second place within the second quarter of 2021, the agency stated.
Other than Realme, Apple was one of many quickest rising manufacturers within the nation in 2021. The iPhone maker obtained 108 p.c year-on-year progress in shipments. It additionally maintained management within the premium phase with a 44 p.c share, in accordance with Counterpoint.
On the 5G smartphones entrance, the most recent report reveals that 5G shipments within the nation registered 555 p.c year-on-year progress in 2021. It was on account of the truth that most firms began bringing their 5G telephones out there final 12 months.
Vivo turned the highest 5G smartphone model within the nation in 2021. The corporate captured a 19 p.c share, marking two p.c year-on-year progress. Counterpoint additionally famous that Vivo remained the main participant within the offline phase alongside strengthening its maintain within the on-line phase by its sub-brand iQoo.
Vivo sibling Oppo got here fifth out there, with a six p.c year-on-year progress. Counterpoint stated that the corporate was the quickest rising model within the premium phase.
Alongside Vivo and Oppo, Chinese language competitor Transsion Group that has Itel, Infinix, and Tecno manufacturers out there registered a 55 p.c year-on-year progress in India in 2021 and crossed the mark of 10 million shipments in a single 12 months. The trio additionally maintained their third place within the total handset market in India, with Itel being the biggest participant within the function telephone market phase for the final two consecutive years, the report stated.
Oppo subsidiary OnePlus reached its highest-ever shipments within the nation in 2021, in accordance with Counterpoint. The corporate marked a 59 p.c year-on-year progress, crossing 5 million shipments. The expansion was pushed by the OnePlus Nord sequence.
OnePlus additionally led the reasonably priced premium phase that contains telephones ranging between Rs. 30,000 – Rs. 45,000 phase. The corporate additionally captured a 19 p.c share and second place within the premium phase, as per Counterpoint.
“The demand outstripped the availability within the final two quarters of 2021,” stated Counterpoint Senior Analysis Analyst Prachir Singh in a ready assertion. “Throughout This autumn 2021, the smartphone market declined eight p.c YoY. We anticipate the availability state of affairs to get higher going ahead and attain normalcy by the top of Q1 2022.”
Counterpoint Analysis Analyst Shilpi Jain stated that the value hikes within the funds phase on account of part value rise, growing focus of OEMs on the premium phase, and elevated demand for mid-range and premium smartphones on account of growing makes use of and availability of financing choices contributed to the growing ASP of smartphones in India.
“Native manufacturing bounced again, contributing 98 p.c shipments in 2021, in comparison with 90 p.c in 2020,” stated Jain. “The PLI scheme has been an amazing booster for the Indian cellular manufacturing ecosystem, attracting prime gamers like Apple and Samsung to extend their ‘Make in India’ footprint and make India their export hub.”
She added that handset exports within the nation additionally noticed a 26 p.c year-on-year improve in 2021.
In contrast to the smartphone market alone, the general cell phone market within the nation in 2021 was dominated as soon as once more by Samsung. The corporate took a share of 17 p.c.
Characteristic telephone shipments within the nation reached 86 million models within the 12 months. Whereas Itel led the market, Lava, Samsung, and Jio had been the remaining contenders within the record of top-four function telephone distributors within the nation, Counterpoint stated.
Final week, Canalys stated in its report that the smartphone market in India grew 12 p.c in 2021 regardless of a troublesome begin to the 12 months owing to the second wave of COVID-19.
[ad_2]