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Smartphone shipments in India grew the best ever with an 11 % year-on-year improve to succeed in 169 million items in 2021, in line with a market analysis report. The numerous development within the smartphone shipments come alongside a document improve within the income generated by the market. Whereas Xiaomi maintained its management within the smartphone market in India, Samsung registered its highest-ever retail common promoting value (ASP) within the yr. Shipments of 5G telephones within the nation additionally marked the largest-ever development in 2021. Alongside smartphones, the general handset market additionally grew in 2021. Nevertheless, characteristic cellphone shipments confirmed a flat development.
Market analysis and consulting agency Counterpoint on Monday reported that the excessive alternative demand backed by rising smartphone affordability within the mid- and high-price tiers on account of promotions and reductions in addition to higher financing choices resulted in an 11 % year-on-year development within the Indian market in 2021.
On the a part of income, the agency stated that the smartphone market retail ASP within the nation grew 14 % year-on-year in 2021 to succeed in its highest ever at $227 (roughly Rs. 17,000).
Counterpoint additionally famous that the Indian smartphone market income crossed $38 billion (roughly Rs. 2,83,900 crore) in 2021, with a development of 27 % year-on-year.
Xiaomi continued to steer the market in India in 2021, with a two % year-on-year development. The Chinese language firm grew as a lot as 258 % within the premium section that contains telephones above the Rs. 30,000 value level. Nevertheless, element shortages as a result of COVID-19 pandemic within the second half of the yr impacted volumes within the mass market section, Counterpoint stated.
Following Xiaomi, Samsung remained the second largest participant within the India market. The South Korean firm grew eight % year-on-year when it comes to shipments. The most recent report additionally reveals that Samsung emerged as the highest model in 5G smartphone shipments within the nation within the fourth quarter of 2021.
Equally, Samsung led the Rs. 20,000 – Rs. 45,000 section with a 28 % share. The corporate’s foldable system shipments that comprise the Galaxy Fold and Galaxy Flip sequence grew 388 % year-on-year within the yr, Counterpoint famous.
In 2021, Realme turned the quickest rising model within the nation, with 20 % year-on-year development. The corporate additionally captured second place within the second quarter of 2021, the agency stated.
Except for Realme, Apple was one of many quickest rising manufacturers within the nation in 2021. The iPhone maker obtained 108 % year-on-year development in shipments. It additionally maintained management within the premium section with a 44 % share, in line with Counterpoint.
On the 5G smartphones entrance, the most recent report reveals that 5G shipments within the nation registered 555 % year-on-year development in 2021. It was on account of the truth that most corporations began bringing their 5G telephones out there final yr.
Vivo turned the highest 5G smartphone model within the nation in 2021. The corporate captured a 19 % share, marking two % year-on-year development. Counterpoint additionally famous that Vivo remained the main participant within the offline section alongside strengthening its maintain within the on-line section by its sub-brand iQoo.
Vivo sibling Oppo got here fifth out there, with a six % year-on-year development. Counterpoint stated that the corporate was the quickest rising model within the premium section.
Alongside Vivo and Oppo, Chinese language competitor Transsion Group that has Itel, Infinix, and Tecno manufacturers out there registered a 55 % year-on-year development in India in 2021 and crossed the mark of 10 million shipments in a single yr. The trio additionally maintained their third place within the general handset market in India, with Itel being the biggest participant within the characteristic cellphone market section for the final two consecutive years, the report stated.
Oppo subsidiary OnePlus reached its highest-ever shipments within the nation in 2021, in line with Counterpoint. The corporate marked a 59 % year-on-year development, crossing 5 million shipments. The expansion was pushed by the OnePlus Nord sequence.
OnePlus additionally led the reasonably priced premium section that contains telephones ranging between Rs. 30,000 – Rs. 45,000 section. The corporate additionally captured a 19 % share and second place within the premium section, as per Counterpoint.
“The demand outstripped the provision within the final two quarters of 2021,” stated Counterpoint Senior Analysis Analyst Prachir Singh in a ready assertion. “Throughout This fall 2021, the smartphone market declined eight % YoY. We count on the provision state of affairs to get higher going ahead and attain normalcy by the top of Q1 2022.”
Counterpoint Analysis Analyst Shilpi Jain stated that the value hikes within the price range section on account of element value rise, rising focus of OEMs on the premium section, and elevated demand for mid-range and premium smartphones on account of rising makes use of and availability of financing choices contributed to the rising ASP of smartphones in India.
“Native manufacturing bounced again, contributing 98 % shipments in 2021, in comparison with 90 % in 2020,” stated Jain. “The PLI scheme has been an important booster for the Indian cell manufacturing ecosystem, attracting high gamers like Apple and Samsung to extend their ‘Make in India’ footprint and make India their export hub.”
She added that handset exports within the nation additionally noticed a 26 % year-on-year improve in 2021.
In contrast to the smartphone market alone, the general cell phone market within the nation in 2021 was dominated as soon as once more by Samsung. The corporate took a share of 17 %.
Characteristic cellphone shipments within the nation reached 86 million items within the yr. Whereas Itel led the market, Lava, Samsung, and Jio have been the remaining contenders within the listing of top-four characteristic cellphone distributors within the nation, Counterpoint stated.
Final week, Canalys stated in its report that the smartphone market in India grew 12 % in 2021 regardless of a tricky begin to the yr owing to the second wave of COVID-19.
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