Social media marketing is crucial to running a good business; however, it can be quite time consuming to manage all the details. Take a look at these four social media tools that can help you effectively market your business.
1. Scheduling Apps
If you have content you plan to share during certain times of the week or month, you can save time by scheduling it to post automatically. This will help ensure you have a consistent stream of posts on your timeline, but you’ll still need to monitor your accounts and engage with your audience if they comment on your posts. Facebook comes with a built-in scheduling option, but you can also use other social media management sites like Hootsuite, Sprout, and Sendible for Facebook and your other social media platforms.
2. Tools for Curating Content
When deciding what to post on your social media pages, it’s helpful to have a variety of interesting content on hand. It can be time consuming to sort through all of this, so having social media tools that help you curate content can be helpful. Apps like Freedly and Pocket allow you find and save interesting articles and videos to share on your pages. Freedly even lets you share these directly to Twitter or save them for later.
3. Content Creation Tools
Constantly sharing interesting and visually appealing content to your social media pages is the best way to grow your audience. In addition, it’s important to maintain branding across all of your social media platforms. If you have a limited budget and don’t have a ton of photos on hand, you can use a variety of social media tools like Pexels and Unsplash to gather free images from the Creative Commons. This means they can be used for any purpose without legal ramifications.
You can also use tools like Canva to design your own branded graphics to post to your social media pages. This site has a gallery of free or paid images that you can use.
4. Analytics Tools
Not every social media platform will be the right fit for your business, so it’s helpful to have social media tools that tell you where you’re performing the best. Using analytics from Google and your social media pages can help you determine where you’re getting the most engagement, when your followers are usually online, and if you’re gathering more website traffic from your social media pages.
Some social media sites, like Facebook and Instagram, have analytics available, but you can also use more advanced social media tools like Followerwonk to provide you with more in-depth data. Be sure to determine which data is most useful to your business so you can focus on that. The analytics you choose to track and measure must align with your business’ social media goals.
Social media tools are great resources to help with your business’ marketing plan. If you’re looking for more assistance with your social media goals, NetbaseQuid can help. As a leader in consumer and market intelligence, the professionals at NetbaseQuid can assist you with campaign strategy, product launches, trend analytics, crisis management, and more.